Many times throughout his presidency, Lyndon B. Johnson said that eventual victory in the Vietnam War depended up on the U.S. military winning the"hearts and minds" of the Vietnamese men and women. Film maker Peter Davis uses Johnson's phrase in a ironic context within this antiwar documentary, filmed and published as the Vietnam War was still under way, juxtaposing interviews with military figures including U.S. Army Chief of Staff William C. Westmoreland with shocking scenes of violence and brutality.