Dating coach Alex'Hitch' Hitchens mentors a bumbling client, Albert, that expects to win the core of the Allegra Cole. Hitch faces their or her own reverses when proven methods don't focus on Sara Melas, a reporter searching dirt to Allegra Cole's love life while advancement is made by Albert. When Sara finds the connection of Hitch to Albert -- now Allegra's boyfriend it threatens to destroy both relationships.