An information columnist, Andie Anderson, strives pushing the bounds of exactly what she could write about in her brand new bit about ways to have a person to leave you. Her editor loves it, and Andie goes off to find a person she may use for your own experiment. Enter executive Ben Berry, who is really convinced in his art that he thinks he could make any woman fall in love with him 10 days. Their plans backfire, when Ben and Andie meet.